Marketing Manager, Client Communication & Engagement

Description

Grade:  P7Referral Level: Level 1Division:  IGM-Mrkting IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $290 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. Mackenzie Investments, founded in 1967, is a key part of IGM’s business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients. At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive years and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals. Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals. What You’ll DoAs Marketing Manager, Client Communication & Engagement, you will help shape how Mackenzie engages with clients across channels—through compelling communications, strong event experiences, and modern engagement tools. Reporting to the Director, Client Communication & Engagement, you’ll work with partners across Sales, Marketing, and Service to improve adoption of engagement initiatives, strengthen the client journey, and deliver measurable impact.You’ll combine strong execution skills with process discipline—ensuring communications are timely, relevant, and consistent, and that the events (in-person and digital) marketing assets reflect a best-in-class experience. Key ResponsibilitiesLead engagement initiatives and delivery Drive the rollout and adoption of client engagement initiatives in partnership with Sales leaders and Product Marketing.Support Sales teams by enabling easy integration of engagement tools and assets into their sales processes.Manage the client communication calendar to ensure the right audiences receive the right messages at the right time.Oversee and support the delivery of high-quality marketing assets for national in-person and webinar events—from planning through execution and follow-up.Maintain high standards for quality, relevance, and client-centric execution across all communications and initiatives.Continuously improve the tools and platforms used for engagement (e.g., Seismic, Salesforce Marketing Cloud), identifying opportunities to enhance capability and performance.Support communication and engagement strategyPartner with internal teams to align engagement efforts to business goals and deliver a cohesive client experience.Develop and implement communication plans that drive outcomes such as content engagement, product adoption, and event attendance.Use client insights, personas, and industry knowledge to tailor communications for distinct audiences and channels.Measure performance and elevate capabilityBuild reporting and insights on engagement and communication performance; share recommendations to improve results over time.Coach and support junior team members through feedback and knowledge-sharing.What You Bring5–7 years of experience in marketing communications, client engagement, and event marketing (financial services or asset management experience is a strong advantage).A track record of executing omni-channel engagement strategies with measurable results.Strong experience delivering marketing assets for both in-person and virtual/webinar events and managing multiple events, marketing assets, and timelines simultaneously.Hands-on experience with marketing automation and/or sales enablement platforms; Salesforce Marketing Cloud and Seismic experience is highly desired.Strong knowledge of Canadian investment industry audiences and how to communicate effectively with advisors and investors.Excellent communication and stakeholder management skills, with the ability to simplify complex topics into clear, compliant messaging.Comfortable working independently, managing competing priorities, and improving processes in a dynamic environment. Success in This Role Looks LikeHigher adoption and consistent use of engagement platforms by Sales teamsStronger communication consistency and calendar governanceEvents that deliver improved attendance, experience scores, and follow-throughClear reporting that ties engagement activity to measurable outcomesContinuous improvement in processes, tools, and ways of workingBenefits:  COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component. EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans. RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component. WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements. INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).   The expected annual base salary range for this role is ($77,500 – $100,500 ), which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.  IGM is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.    How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.mackenzieinvestments.com/en/careers.  We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted. Please apply by February 10, 2026. #LI-JS2 #LI-Hybrid