Description
Grade: P8Referral Level: Level 1 Division: IGM-Marketing IGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $252 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support. At Mackenzie Investments You Can Build Your Career with Confidence. We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre. Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable. Mackenzie Investments is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. The Marketing Planning & Strategy Team plays a pivotal role at Mackenzie by leading the development of effective Marketing plans and strategies that are aligned with its corporate goals, objectives, and strategies. The Manager Product Marketing & Solutions is responsible for providing planning and strategic support in preparing marketing content, business cases, conducting opportunity assessments, leading industry/market reviews. Also included in this mandate, the Manager will develop creative and logical recommendations to business/marketing problems by linking facts and insights from multiple sources (e.g. market research, competitive intelligence, client insights, industry reports, academic literatures etc.) and will assist in the development of the Mackenzie’s annual marketing plan and resulting initiatives. This includes identifying, understanding and reconciling any shifts in business needs, advisor and consumer insights and competitive and industry trends that may impact Mackenzie Investments or the financial services sector as a whole, recognizing the implications and proposing the appropriate strategies across various business units to address them. Major Responsibilities Include:Drive the marketing planning processes for Mackenzie mutual funds, ETFs, managed asset solutions including; discussions cross-functionally to determine product promotion opportunities, identification of potential strategic Build and manage close relationships with key business partners, both inside and outside of marketing, to understand and influence their strategies and prioritiesStay current on best practices and drive strategic thinking for Mackenzie’s evolving marketing mix to optimize performance and improve marketing mix effectiveness, prioritizing next steps for short- and long-term strategic planning purposesSupport the creation, management and execution of the strategic marketing plans for broad scope multi-channel and multi-segment initiativesCoordinate with internal teams to align marketing plans with enterprise goals and objectivesTranslate the strategic marketing plan into tactical plans inclusive of content, campaigns, editorial, digital and mediaCommunicate the tactical plans by educating and influencing across multiple levelsSupport efforts to better understand and improve the experience and resources for the advisor and investor QualificationsExperience in financial services organizations with a distributed sales force7+ years of increasing experience in the area of Financial Services Marketing/business planning/strategy experienceMutual fund/Exchange Traded Fund experience preferredExcellent problem solving and analytical skillsAbility to focus on detail while understanding and always connecting to the big pictureCreative, outside of the box, thinkerAbility to gather relevant information and “connect the dots” to develop compelling storiesAbility to write and present concisely and persuasivelyStrong business and financial acumenDeep knowledge of the MS Office Suite especially – Excel and PowerPointEducationUniversity Degree (ideally in Commerce / Economics / or in other quantitative discipline)MBA an assetCSC preferredPlease visit our career page by clicking on the following link: https://www.mackenzieinvestments.com/en/careers We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted. Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs. Please apply by September 23, 2024. #LI-JS2 #LI-Hybrid
