Description

 

 

 

Requisition ID: 218065

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

The Role

The Senior Manager, Brand & Advertising Strategy leads and oversees Brand & Programs, Scotia Global Asset Management in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will:
 

  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Works closely with partners in Canadian Banking Marketing and Brand Management to implement the overall brand strategy for marketing campaigns and programs 
  • Oversees an effective brand marketing approach across several SGAM brands, including, but not limited to: Dynamic Funds, ScotiaFunds
  • Oversees the creative direction and timely execution of national advertising campaigns, event marketing, communications, integrated marketing campaigns and other strategic marketing initiatives 
  • Drives a results-driven culture by overseeing media strategy, on-going monitoring and analytics to optimize strategy to improve ROI
  • Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams. 
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
  • Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.

 
Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:
 

  • Minimum 8 years of marketing experience, preferably in the financial services industry. Advertising industry experience is a plus.
  • Understand and apply a deep knowledge of the Asset Management and Wealth industry including regulatory changes, product trends, analytics, various distribution channels, and manufacturing landscape. 
  • Drive the team towards data-driven, quantitative and qualitative marketing and branding methodologies and define points of competitive differentiation. 
  • Superior knowledge of developing and executing integrated marketing and communication plans including the ability to provide creative direction and oversight.
  • Thorough knowledge of design and brand principles, building business strategies, and media planning.
     

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.