Description

Powered by Passion. United by Purpose. Build for Impact. 

 

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. 

 

We’re more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. 

 

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.  

 

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. 

 

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities — and we’re just getting started.  

 

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. 

 

So, if you’re ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. 

Job Description

  • Develop and implement comprehensive email and SMS marketing strategies to drive engagement, retention, and revenue
  • Collaborate with cross-functional teams to ensure campaign alignment with broader marketing initiatives and business goals
  • Analyze campaign performance data to identify optimization opportunities and continuously improve strategies
  • Leverage customer data and insights to create highly targeted and personalized email and SMS campaigns
  • Collaborate on identifying and refining audience segments to optimize content relevance and engagement.
  • Stay current with industry trends, best practices, and emerging technologies in email and SMS marketing
  • Ensure compliance with relevant regulations, such as CASL and PIPEDA, and promote best practices across the organization
  • Contribute to the development of automated and personalized email and SMS flows to nurture customer relationships
  • Identify opportunities to leverage email and SMS marketing to support loyalty program engagement and retention

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • 3-5 years of experience in Email Marketing, Omnichannel Marketing, or Lifecycle Marketing
  • Deep understanding of customer segmentation, A/B testing frameworks, journey mapping, behavioural triggers, and personalization tactics
  • Strong analytical skills with a data-first mindset and experience analyzing data within Salesforce, PowerBI, or similar tools
  • Solid understanding of CASL and PIPEDA regulations and ability to evangelize compliance best practices
  • Proven ability to communicate and collaborate effectively with diverse stakeholders in a fast-paced environment
  • Familiarity with common CRM platforms and Marketing Automation Tools (e.g., Salesforce Marketing Cloud)
  • Understanding of the impact of storytelling on driving engagement and passionate for building fan-first communications
  • Experience building strategies for automated and personalized email and SMS flows
  • Familiarity with Project Management Tools (e.g., Trello, Airtable) is a plus
  • Exposure to copywriting, creative direction, or content planning for Email Marketing campaigns is desirable
  • Experience working with customer data platforms (CDPs) or integrating multiple data sources for targeting is an advantage

Please apply by: September 10, 11:59 pm

Please note this is a full-time contract until July 2026.

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop. 

 

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. This email is only for accommodation requests. Resumes sent to this email address will not be considered.